Although the Internet is a useful tool for delivering information in a quick manner, there are still times when the use of traditional paper is more effective. This is especially true for special event invitations, announcements and business cards. These paper items are usually designed to be kept after receiving. For this reason, many printing agencies offer different methods for creating any given design in order to make it more memorable and visually appealing. An eye-catching design could be obtained through the use of Letterpress printing, which is actually one of the older methods of printing that has remained popular through the years.
The various types of printing methods available through professional printing agencies, help create the type of invitations, announcements or business cards that reflect the interests of the customer. Business cards made with the Letterpress printing method have very distinctive designs that actually make the colors on the card pop. This happens through the process used to create recessed sections on the cardstock, which in turn makes the raised sections stand out more. This method is a great way to enhance a business card by adding features that reflect the nature of the business itself.
The process used for Letterpress Printing involves the custom creation of a metal cast. This is what is used to depress the cardstock in a manner that allows only the areas the customer wants raised to be left. This method could be used to create business cards on stock made of wool, cashmere or cotton to enhance the way the card feels. This method could also be used to place designs on both the front and back of a card in up to three different colors. Letterpress printing is also used to create memorable designs for wedding invitations and birth announcements.
Although the Internet is used for a variety of connections between private individuals and businesses, there is still a need for printed materials. The technology available for digital printing allows for more options in the materials and formats used to create everything from business cards to posters. When it comes to creating cards to represent a business, the method of letterpress printing could really make these cards stand out. This is especially true when this method is combined with creative designs that incorporate eye-catching images in vivid colors.
Impacting the Senses
Letterpress printing is a form of relief printing which creates areas of raised and lowered sections on the card. This process gives the card a unique texture that can be felt by those who hold it. It also adds a touch of sophistication that makes the card more distinctive. Letterpress Printing is often used to enhance the visual image of a business card by depressing the plain areas to make the printed images stand out more. This process could be used to add contrast between the image used as a company’s logo as well as informational content such as their address or phone number.
Options and Uses
In addition to using the letterpress printing method for creating captivating business cards, it could also be used to create elegant looking wedding invitations or flyers for special events. The cardstock available for this printing process could include an array of cottons, wools and cashmeres. A full-service printing agency such as Jukebox, could also offer blind letterpress printing, which is designed to create distinctive patterns in an embossed style without the use of any ink. Products made with the letterpress method could have options that include printing on both sides of the card as well as using up to 3 different colors of ink.
People all over the world use business cards as a way of advertising what they do. These cards could be given out to potential clients or customers as a way of providing them with contact information. French speaking people might be interested in the cartes de visite Kraft, offered through an online printing company. These cards are printed on Kraft paper, which is made from one hundred percent recycled material. The cards are available in a few earth-friendly colors, which could be enhanced using a premium white ink.
An Environmentally Friendly Alternative
More companies are choosing to use recycled products, which includes an array of packaging materials. These same companies could benefit by having their business cards printed on the recycled Kraft paper. Companies choosing to show their green side could choose one of the eco-friendly green shades or they could spruce up their card using an orange, navy blue, burgundy or brown shade. Each Kraft card has an organic look and texture making it truly unique. Companies choosing to use the French alternative cartes de visite Kraft, also have the option of adding the classic environmentally friendly triangle logo with a caption stating the card was made of recycled material.
A Range of Design Options
Even though the card itself is made of recycled material, people still have a range of design options to choose from. The professional printing company offering these cards will have several full color photos showcasing some of their professional designs. The graphics, ink colors and fonts used to create the business name, logo and address on the card will definitely enhance the overall visual appeal of of the card. Although the Cartes de visite Kraft will appeal to environmentally oriented businesses, they can also be appropriate for use by any business interested in helping to save the environment.
If you are conducting any type of business online, you should carefully consider how you are marketing your business. One of the most popular types of marketing today is the social media blasting, being able to reach a global audience in seconds. The one issue with social media marketing however is that everyone is doing it today. Millions of businesses in each niche are trying to reach those same customers doing the exact same thing as you are. Very few business owners today are having the Best Business Cards printed because no one leaves their computer any more.
Designing the Perfect Little Billboard
In order to get the most bang for your buck, you have to design the color business cards in a way that leaves a lasting impression and still pokes at the buyer when the time comes to buy. The reason why these color business cards are so effective is quite simple if you really think about it. When you are spending all your efforts with social media marketing, chances are good the people seeing your messages are not in need of the service at this moment. By the time they are ready, your message is buried and gone. When you create the right color business cards and leave them with a client, the card is a reminder that sits on their desk or bulletin board until they need you.
Making Your Lasting Impression
When you walk in the door of a customer with your color business cards, you are already making an impression they have not seen in quite some time. Many companies do not send out salesman anymore because it is more cost efficient to do everything online or on the phone. Walking in that door and you are already a step ahead of all your competition.